Visual Rebrand, Identity System, Templates, Collateral, Event Materials, and Website.
Design: Lead ideation, creation, and rollout of a new visual brand identity system, including templates, collateral, and marketing materials (templates, sales decks, digital ads, and other programs) and website design.
Role: Creative Lead and Oversight / Creative Direction / Hands-on Graphic Design
THE CHALLENGE
Supplier.io was looking to reinvent itself from a scrappy startup brand on a bootstrap budget to an enterprise-class industry leader developing innovative solutions that help the companies spend smarter, buy more responsibly, and do business better. To do that, they needed to look like an enterprise-class industry leader. But they still only had a bootstrap budget.
THE SOLUTION—A STRATEGIC BRAND REFRESH
A simple brand system completely elevated their look. The use of cutout imagery with branded background colors projected a modern custom vibe. Iconography and illustrations simply and clearly articulated the product benefits. And a welcoming tone of voice added a sense of warmth that’s key to the supplier diversity audience. Finally, the website templates and architecture were specifically designed for easy in-house updates.
OUTCOME
Engagement on the site increased by 39%, and quality leads were boosted by 22%. Diverse supplier inquiries were directed to the appropriate registration forms instead of going to Supplier.io sales, improving sales productivity.
