THE BRIEF

SoftBank Robotics is working to introduce robots into our everyday lives by first bringing robots to the businesses that serve us. These robots take on repetitive, mundane tasks so employees can focus on uniquely “human” work. To get businesses on board, we positioned robots as changing work for the better—with “people-first” robots designed to assist, empower, and connect with humanity.

THE SOLUTION

Robots aren’t some far-off future technology; they’re something your business, employees, and customers can benefit from right now. And with a new website, we established SoftBank Robotics as the pioneers bringing practical, beneficial robots to the world today.

THE PEOPLE BEHIND THE BOTS Any brand-new technology is a little intimidating. The goal was to make people comfortable with the idea of robots by introducing humans into the story—the people creating these robots, the positive interactions between humans and robots, and all the ways they can help us.

WEBSITE

Robots aren’t some far-off future technology; they’re something your business, employees, and customers can benefit from right now. And with a new website, we established SoftBank Robotics as the pioneers bringing practical, beneficial robots to the world today.