QLIK
Brand Refresh & Global Multimedia Campaign
A new brand expression and a global multimedia campaign—including the rebranding of supporting assets (print, OOH, digital, social, video, radio, event, sales presentations, corporate templates, brand training, and more)—all delivered in 3 months.
Role: Design Direction/ Art Director / Hands on Graphic Design
STRATEGY
Qlik was looking for a “personality refresh” but what was discovered during D&A phase led to a bigger brand evolution and evergreen campaign that extended to industries, a variety of focused lines of business, a new executive program, content, and Account-Based Marketing initiatives.
THE SOLUTION
Qlik had been touting its data visualization features, but customers were talking about the tremendous impact Qlik was making on their organizations: Awe, wonder, going further and seeing more. Our driving idea for their brand was simple: “Lead with data”—a call to action that invites enterprises to pull ahead through the smarter use of data, while inviting users to let data lead them to new discoveries and opportunities. The bold and fresh visuals immersed people within data visualizations, embodying the exploration and impact that come from using Qlik.
THE RESULT
The brand was rapidly adopted across the corporate website, events, content, and partner marketing tactics. Upon rolling out the creative, the brand received a 93% approval rating in an employee survey; digital display outperformed all industry benchmarks, and promotional video view-through rates were an impressive 40%, resulting in a 341.5% lift in brand searches; ad recall increased by 39%; brand awareness increased by 61% among men 55+. The brand campaign also won a Graphic Design USA award for campaign creative.
“With the launch of the new brand today, we are getting all kinds of rave reviews. Of course, we couldn’t have done any of this without the great work that you provided. I really love this rebrand. Please pass along my biggest thank you and praise to the entire team—they really knocked it out of the park!
— SVP, GLOBAL DIGITAL MARKETING, QLIK
PHOTOGTAPHY
Shot custom for the Qlik—surreal photography was conceived to convey the awe and wonder of finding insight through data and complemts the “Lead with Data” theme of discovery. Using a wide variety of subjects interacting with data at a macro level—it illustrates the act of discovering new worlds based on data findings.
Creative & Art Direction: Vanessa Jeschke
Casting: Vanessa Jeschke
Photographer: David Martinez
Hair & Makeup: Marine Vaisset
Wardrobe: Shannon Dunn
VIDEO
GLOBAL CAMPAIGN—DIGITAL TRANSFORMATION
First up for the new brand: a global campaign. Our assignment? Inspire and educate the enterprise audience about all the powerful ways Qlik helps them reinvent the way they do business — and compete in the digital era.
