Creative Direction | Design Direction | Branding
Creative Direction | Design Direction | Branding
Logo, Brand Refresh, Website, and Multimedia Campaign
Boxer+Gerson, a workers’ comp law firm focused on putting injured workers’ needs first, had the same brand image since they opened in 1977. They’ve always fought for what’s right, but new competition bent on winning quick payouts meant it was time for the B+G brand to better represent their expertise and dedication to workers’ livelihoods.
After working closely with them to overhaul their brand platform and messaging architecture, I created a new logo, and then led the team in applying the new brand print and social, event materials, and everything in between. At the heart of it all? A new website that puts the worker front and center—exactly where Boxer+Gerson believes they should be.
Role: Art Direction / Design Direction/ Graphic Design